期刊
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
卷 134, 期 -, 页码 45-60出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.techfore.2018.05.007
关键词
Network effects; Network structure; Value-informed pricing; Accessory selling; Business ecosystem; Massively multiplayer online role-playing games (MMORPG)
资金
- National Natural Science Foundation of China [71402051]
- Beijing Excellent Talent Training Program, Tsinghua University School of Social Sciences & Institute for DataScience
- institute for state-owned enterprises Tsinghua University [2018THUISOE07]
- 'Innovation Method Fund of China' from Ministry of Science and Technology of China (MOST) [2016IM010200]
- Tsinghua University Initiative Scientific Research Program [2016THZWYY12]
This paper explores the determinants of network effects of the two-sided online games market. We have used the Massively Multiplayer Online Role-Playing Games (MMORPG) industry as the empirical context to explore these network effect determinants. With an inductive, qualitative case study on the MMORPG ecosystem, we have developed an integrated framework combining network structural characteristics (strong tie communication and weak tie creation) and network functioning characteristics (value-informed pricing and accessory diversification), which are the key determinants of network effects. Furthermore, business ecosystem characteristics, such as internal and external resource support, will moderate and strengthen such relationships. This article not only contributes to the determinants of network effect theories, but also has implications for the practitioners in the MMORPG industry.
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