期刊
JOURNAL OF ENVIRONMENTAL PSYCHOLOGY
卷 58, 期 -, 页码 27-30出版社
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
DOI: 10.1016/j.jenvp.2018.07.013
关键词
Social norms; Observability; Pro-environmental behavior; Giving
资金
- Norwegian University of Science and Technology
Social norms are a key driver of pro-environmental action, but their influence may vary by context. An important contextual factor is behavior observability. We employ a laboratory quasi-experiment studying donations to environmental organizations under different levels of donor anonymity and under different levels of injunctive social norms. Decision observability amplifies the effect of norms: donations are 84% higher when observability is added to pro-environmental norms, compared to a setting with pro-environmental norms but anonymous decisions.
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