期刊
PUBLIC RELATIONS REVIEW
卷 44, 期 4, 页码 610-618出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.pubrev.2018.08.008
关键词
Crisis severity; Crisis responsibility; Organizational reputation; SCCT
Although the concept of crisis severity has existed in the crisis communication literature for two decades, it has not been theoretically tested and explained. Based on Defensive Attribution Theory (DAT), this study intends to specify the relationship between crisis severity and crisis responsibility as well as organizational reputation within the SCCT model. Through a 2 (crisis severity) x 3 (crisis type) between-subject factorial experiment (n = 274), the study revealed that higher crisis severity causes worse reputation regardless of crisis type. For accidental crisis, higher crisis severity leads to higher intentionality, one dimension of crisis responsibility. The findings indicate that crisis severity still has value in SCCT and deserves further investigation.
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