Destination perceptions, relationship quality, and tourist environmentally responsible behavior

This research examines the relationship of tourists' perceptions and relational quality with their environmentally responsible behaviors. Data was collected at a variety of times and days over ten weeks from visitors (n = 568) exiting a tourist destination located in central China. Perceived service quality provided by employees at a destination was found to positively impact value perceptions, environmental commitment, and tourist environmentally responsible behavior. Value perceptions positively impact tourist satisfaction, environmental commitment, and tourist environmentally responsible behavior. Tourist satisfaction and environmental commitment were found to fully mediate the relationship of the value obtained from visiting a destination, as perceived by tourists, with environmentally responsible behavior. Multiple mediation analysis confirmed two paths: 1) perceived employee quality to value perceptions to service experience satisfaction to tourist environmentally responsible behavior; and 2) perceived employee quality to value perceptions to environmental commitment to tourist environmentally responsible behavior.