期刊
ANNALS OF TOURISM RESEARCH
卷 69, 期 -, 页码 76-89出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.annals.2018.02.002
关键词
Sustainable tourism; Greenpreference; Green innovation; Government incentive mechanism; Evolutionary game theory
资金
- National Natural Science Foundation of China [71771053, 71371003, 71628101, 41571133]
- Fundamental Research Funds for the Central Universities [2242017K41036]
This paper aims to explore an effective green incentive mechanism for government to develop traditional tourism into green tourism by establishing a dynamic evolutionary game model among governments, tourism enterprises, and tourists. We first discuss the evolutionary stable strategy (ESS) regarding green innovation and its corresponding conditions for each stakeholder, and then analyze the ESS between tourism enterprises and tourists, with and without consideration of government green supervision. The optimal green incentive condition for driving all stakeholders to conduct green behavior is identified. More importantly, we advise the government to first implement green incentive mechanism in the areas where the tourism market scale is relatively small. Additionally, we utilize numerical examples to illustrate the findings and provide some managerial insights.
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