Open innovation in creative industries. Part I: Innovation and design

Innovation is a fashionable word about which people have different attitudes. Businessmen think it is important for their businesses' development, even if there is no common view of what innovation is or what is meant by it. From an economic point of view, we are going through a period in which emerging economies / industries no longer place a strong emphasis on R & D investment. This is due to the fact that innovation processes have become more and more oriented towards diffusion and absorption of knowledge, therefore these economies / industries are increasingly trying to take advantage of the benefits of adoption and international transfer of technology. The open innovation requires both the use of internal and external intentional knowledge resources to develop a technology that will then open even more the horizons of a market or in other words to accelerate internal innovation and expand markets for external use of innovation. With the adoption of open innovation, the organization's borders become permeable and allow for the combination of company resources and external collaborators. The use of innovation, creativity and human capital represents the keystones for the emergence, development, and evolution of creative industries, which are ever increasing industries, playing a huge role in the economies of many countries, at different levels: local, regional or national level, and covering almost everything from crafts, music, visual arts to design, advertising, publishing and media (thirteen sectors in total, according to DCMS). Based on the literature review, the purpose of this work is to present an intro of the open innovation as a technique or process within the organizational context. The use of this type of technique illustrates the company's capacities to increase their own performance in term of innovation, open access, co-creation, and the use of the crowd as co-designers. The foreseen results are: to understand the emergence of the creative industries within the national and international economy, to highlight the transition process between traditional and creative industries in order to achieve a new innovative path for economic agents, and also to emphasize the power of crowd as an important driver for open innovation implementation.