Digital project management in the era of digital transformation: Hybrid method

Integrating digital into the DNA of their business model is an essential part of business success for companies across industries today. The digital transformation has become a critical management issue and requires new ways of managerial thinking. In this context, we address the specificity of digital projects compared to IT projects in general, to propose a specific project management method for digital projects while respecting the life cycle of IT projects. To do this, we adopt a methodology based on describing the digital projects characters as a type of IT projects, defining the existing methods and making a comparative study to propose a hybrid method that will be helpful for digital companies to conduct and succeed their digital projects.