Understanding entrepreneurial intentions: A developed integrated structural model approach

The primary objective of this study is to develop the pioneering version of Krueger's (2009) integrated model of entrepreneurial intention (EI) and to empirically test the new model in explaining individuals' intentions of entrepreneurial activities. The data were collected by the self-reported in-person and electronic questionnaires from a population of tourism students from several universities in Iran. The results of partial least squares estimations indicate that desirability is the main determinant of entrepreneurial goal intention (EGI), followed by self-efficacy, feasibility, opportunity, attitude, and collective-efficacy, while social norms do not influence EGI. Also, EGI strongly influences entrepreneurial implementation intention. Concerning the modification effect, the impact of perceived opportunity on EGI tends to increase when an individual has a high propensity to act. The findings provide policy makers with important insights into how to nurture tourism students' EIs through educational programs.