期刊
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
卷 26, 期 1, 页码 152-158出版社
WILEY
DOI: 10.1002/csr.1667
关键词
business strategies; corporate social responsibility; corporate sustainability; customer satisfaction; telecommunication industry
资金
- National Social Science Foundation of China [15BJL001]
- Philosophy Social Sciences Planning Project of Beijing [15JDJGA062]
- Development Research Center of General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China [2017-396]
- Fundamental Research Funds for the Central Universities [FRF-OT-17-012]
The study analyzes the importance of corporate social responsibility (CSR) for corporate sustainability through business image risk, taking into consideration the stakeholders and corporate image and reputation under different management of CSR commitment of Chinese telecommunication industry. From 154 respondents selected from Chaoyang and Haidian, two of the largest district in Beijing, China, in a survey, the study relied on company's internal and external CSR practices as the framework. The results proved that the presence of CSR practices in relation to business strategies had a significant impact on business image revalorization with employees and customers. It also found that adherence of CSR creates an internal dynamic to the company's internal image and as a strategy makes it possible to provide a positive image towards the customers' external image. This paper has implications for various audiences such as employees and customers and can help businesses better understand the significance of adopting constructive CSR initiatives.
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