Physical vs. Aesthetic Renovations: Learning from Swedish House Owners

In this paper, we identify the socio-economic attributes and attitudes that have influenced house owners in renovating their homes in the past. Our study is based on responses to an online questionnaire survey of 971 house owners living in Kronoberg County in Sweden. Results showed that the interest and willingness of the house owners to perform a renovation varied depending on their demographic background and the age of the house. The latter positively affected past renovations, only when combined with the residence time. Furthermore, the age of house owners strongly and positively affected the probability of performing aesthetic type of renovations, because of a long time of residence in the house. Younger, town living, and highly educated house owners seem to be more concerned regarding saving energy, which motivated them to perform physical renovations on their house. Our results also suggest that income, level of education, and place of residence have an effect on renovation decisions only through their effect on the energy concern of house owners, and a varied effect on renovation decisions, when combined with the time of residence in the house.