Management of immersive heritage tourism experiences: A conceptual model

There is potential for immersive technology, such as augmented and virtual reality, to create memorable tourism experiences, specifically for heritage tourism. However, there is a lack of conceptual clarity surrounding the management of heritage for memorable tourism experiences. Subsequently, this research note proposes a four stage conceptual model of heritage preservation for managing heritage into digital tourism experiences. The four stages include the presentation of historical facts; contested heritage; integration of historical facts and contested heritage; and/or an alternate scenario. This research note demonstrates that integrating history with cutting edge technology in immersive environments has the potential to not only preserve and manage heritage but to enrich the visitor experience and subsequent engagement with history.