期刊
JOURNAL OF HEALTH PSYCHOLOGY
卷 24, 期 3, 页码 376-385出版社
SAGE PUBLICATIONS LTD
DOI: 10.1177/1359105316676334
关键词
body image; fitspiration; Instagram; mixed methods; Netlytic
The #fitspo 'tag' is a recent trend on Instagram, which is used on posts to motivate others towards a healthy lifestyle through exercise/eating habits. This study used a mixed-methods approach consisting of text and network analysis via the Netlytic program (N = 10,000 #fitspo posts), and content analysis of #fitspo images (N = 122) was used to examine author and image characteristics. Results suggest that #fitspo posts may motivate through appearance-mediated themes, as the largest content categories (based on the associated text) were 'feeling good' and 'appearance'. Furthermore, #fitspo posts may create peer influence/support as personal (opposed to non-personal) accounts were associated with higher popularity of images (i.e. number of likes/followers). Finally, most images contained posed individuals with some degree of objectification.
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