Applying a mindfulness-based reliability strategy to the Internet of Things in healthcare - A business model in the Vietnamese market

In the healthcare industry, the biggest difficulties (Wang et al., 2018) lie in patient big data, medical equipment and instruments, hospital and laboratory information systems. The trend of applying the IoT along with other high technologies such as big data and artificial intelligence in different industries are attracting the business community's interest in Vietnam. Nowadays, the Internet of Things and big data can improve the business models of Prognostic Analysis data service providers, which seek to provide the same service at lower cost for Healthcare Organizations. Therefore, Ecomedic Medical System must design their service system to help both public and private Healthcare Organizations in Vietnam to increase their service reliability, pre-emptive conflict handling, and customer orientation (mindfulness-based reliability approach). This paper implicates the approaching process for a startup to build the business model in the field of the healthcare industry.