Power is shifting from the West to the East. Asia is experiencing the initial throes of this shift, where the key protagonists are the United States, the established power or hegemon, and China, the rising challenger and peer competitor. This article argues that the ongoing geopolitical competition between the United States and China is best viewed as a competition over the hierarchy of prestige, with China seeking to replace the US as the most prestigious state in the international system within the next thirty years. Although the competition is a global one, with China having made significant economic-political inroads into Africa, Latin America and even Europe, Asia is where China must establish its prestige or 'reputation for power' in the first instance. China seeks the top seat in the hierarchy of prestige, and the US will do everything in its power to maintain its pole position, because the state with the greatest reputation for power gets to govern the region: it will attract more followers, regional powers will defer to and accommodate it, and it will play a decisive role in shaping the rules and institutions of international relations. In a word, the state at the top of the prestige hierarchy gets to translate its power into the political outcomes it desires with minimal resistance and maximum flexibility.
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