期刊
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
卷 21, 期 3, 页码 302-310出版社
WILEY
DOI: 10.1002/jtr.2261
关键词
creativity; urban competition; urban tourism
Cities tourist competition focus on the revalorization of endowed resources, such as historical and cultural heritage, and on created resources, such as flagship projects and iconic architectural buildings. This paper analyzes how creativity (creative planning and thinking) supports both approaches by developing a conceptual model that categorizes and explores four main urban competition strategies: exploitation, rediscovery, adaptability, and development/co-creation. Creativity drives competition and differentiation taking into account the tourist offer, the role of the private and the public players, the communication, and the consumption. Finally, it presents a case study of Torino city, identifying the creative tourism activities implemented.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据