期刊
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
卷 31, 期 3, 页码 1205-1223出版社
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/IJCHM-12-2017-0784
关键词
Smart tourism; Sharing economy; Airbnb; Aristotle's appeals; Peer-to-peer accommodation
资金
- Ministry of Education of the Republic of Korea
- National Research Foundation of Korea [NRF-2016S1A3A2925146]
Purpose This paper aims to explain a guest's purchase decision in Airbnb from the perspective of Aristotle's appeals. In host-created information, the authors investigate which information appeals are significantly considered by guests. Design/methodology/approach It is hypothesized that a guest's purchase would be affected by the host-created information's ethos, pathos and logos. Findings For the ethos, the super host badge and host review have positive impacts on the purchase; for the pathos, the positive impact of the use of social words is significant. For the logos, the authors have determined that although the price, place picture and star-rating have positive impacts on the likelihood of a purchase, the occupancy has a negative impact on it. Research limitations/implications The dependent variable, the number of place reviews, cannot represent the exact number of purchases. Other possible influential factors, such as direct communications between hosts and guests, are not examined. Practical implications The findings suggest guidelines for Airbnb and its host users. Specifically, the management of normal host users is revealed as a necessary process for Airbnb's development. For host users, several guidelines on how to attract more guests effectively are provided. Originality/value In contrast to other studies on Airbnb, various pieces of information are considered from holistic perspectives, and each piece's impact on the sharing behavior is understood by means of a unique theoretical model that is based on Aristotle's appeals.
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