期刊
JOURNAL OF FOOD PRODUCTS MARKETING
卷 25, 期 4, 页码 355-377出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10454446.2019.1566806
关键词
Plant-based proteins; Canada; meat reducer; consumer behaviour; dietary identity; behavioural intention
类别
资金
- Saskatchewan Ministry of Agriculture's Agriculture Development Fund (ADF) [20160193]
- Saskatchewan Food Industry Development Centre, Inc.
Used as a replacement for animal-based protein sources, the market for foods containing plant-based proteins (PBPs) continues to grow across North America. As of now, however, few studies of consumer behaviour focus specifically on the dynamics of this development in Canada and so this study looks at how PBPs fit in the current dietary choices of Canadians. Using data collected through a geographically representative nation-wide survey, the analysis shows that past and current consumption of these products are good indicators of future consumption of PBPs. Relatedly, negative stigma attached to earlier versions of PBPs, sometimes referred to as 'fake meat', continues to be an issue with current Canadian consumers. The analysis also demonstrates that personal health and animal/environmental ethics play a significant role in individual decisions to eat PBPs instead of meat. Additionally, issues of availability, affordability and concern over the sensory qualities continue to present barriers to future use.
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