Development and Validation of a Measure of Popular Media Fan Identity and Its Relationship to Well-Being

The purpose of this research was to develop a measure that systematically assesses the various components of film and TV fan identity and to test its connection to well-being. Across 2 studies, the multidimensional Fan Identity Scale was developed and validated. The resulting 9-item survey yielded 3 factors that encompassed both personal and social dimensions of fan identity. In Study 2, the relationship between these dimensions and 3 facets of well-being was also explored. Results indicated that overall fan identity predicted overall well-being. In addition, social fan identity predicted relational well-being and marginally predicted physical well-being. Avenues for future research involving the Fan Identity Scale are discussed. Public Policy Relevance Statement The Fan Identity Scale developed in the present research is used to classify fans of stories (like film and TV fans) by their enthusiasm, social behavior, and meaningful interactions with the story. The questionnaire was used to assess the way psychologically healthy fans incorporate popular media into their lives. Fan identity was related to overall well-being, and social fan identity was related to relational well-being.