Do pro-social students care more for the environment?

Purpose This study aims to use pro-social and pro-environment attitudes as indicators of social and environmental sustainability to empirically examine the relationship between the two pillars of sustainability. Design/methodology/approach Self-reported survey responses of undergraduate students of the University of Utah are used for conducting a two-stage quantile regression analysis wherein social support serves as an instrument for identifying pro-social attitude for estimating the relationship between pro-social and pro-environment attitudes. Findings The estimates show that students who receive more social support tend to be more pro-social, and more pro-social students are more pro-environment. Originality/value These results reiterate that universities can enhance sustainability education by adopting a more holistic approach wherein social and environmental sustainability are co-integrated. Additionally, by strengthening their role as a vital source of social support for students, universities can further enhance the synergistic relationship between pro-social and pro-environment attitudes of university students.