期刊
EUROPEAN BUSINESS REVIEW
卷 31, 期 5, 页码 761-784出版社
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/EBR-05-2018-0106
关键词
Social media; Innovation management; Thematic analysis; Citation analysis; Value co-creation; Co-creation; New product development; Co-innovation
类别
Purpose The purpose of this paper is to deliver a summary of the influential work regarding value co-creation in the context of social media. Although, research on the role of social media in co-creation and new product development is growing field; the extant literature is still in developing stage, which needs systematization and categorization to comprehend its current stage and previous research. Design/methodology/approach For this purpose, existing literature on social media and co-creation was studied. Initially, a citation analysis was conducted of influential papers correlated with the topic to identify three streams of research. Later, thematic analysis was carried out to explore specific themes within these categories. Findings Through citation analysis three research streams namely customer's co-creation on new product development, firm specific capabilities for knowledge sharing, absorption and processing and new opportunities were identified. Later, total four categories were identified through thematic analysis which contains different sub-themes such as test of theories, proposed theoretical frameworks, lead users characteristics, customer's motivation and experience regarding co-creation, online communities of customers and open innovation. Originality/value The paper adds to the extant literature by identifying research streams and themes in the extant literature on the role of social media in value co-creation. Later, these themes are abductively linked to develop a theoretical framework.
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