期刊
SOCIAL MEDIA + SOCIETY
卷 5, 期 4, 页码 -出版社
SAGE PUBLICATIONS LTD
DOI: 10.1177/2056305119883430
关键词
Kuaishou; platformization; China; creative labor; Internet+; algorithm; grassroots entrepreneurship
资金
- European Research Council (ERC) [616882]
- European Research Council (ERC) [616882] Funding Source: European Research Council (ERC)
This article studies the platformization of cultural production in China through the specific lens of Kuaishou, an algorithm-based video-sharing platform targeting second- and third-tier cities as well as the countryside. It enables the forming of an unlikely creative class in contemporary China. Kuaishou's platform business fits into the Party State's socio-economic agenda of Internet+ and Mass Entrepreneurship and Innovation, and is also folded into the state's demand for cultural censorship and social stability. As we will show, this state-commerce relationship largely shapes Kuaishou's interface and its affordances as encoded in its algorithm. Nevertheless, Kuaishou enables the diverse, often marginalized, Chinese living outside the urban centers of the country to become unlikely creative workers, who have become self-employed creative, digital entrepreneurs. For these grassroots individuals, creativity, life, and individuality are constantly mobilized and calculated according to the workings of the platform. This grassroots entrepreneurship, in tandem with the institutional regulation and censorship of the Internet, contributes to the transformation of Chinese economy and the production of social stability and a digital culture permeated with contingency and negotiation.
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