EFFECT OF DRIVERS PRESSURES ON GREEN SUPPLY CHAIN MANAGEMENT PERFORMANCE WITHIN THE HOTEL INDUSTRY

The study is aimed to examine the effects of driver's pressures such as owner mangers attitude, green consumers, and government regulations on green supply chain management performance while mediating by green practices of hotel industry. However, for fulfilling above mentioned purpose, collect the data from medium and small scale hotels enterprises in Thailand. 250 questionnaires were distributed among employees out of whom 215 were received from the respondents. The simple random sampling technique was used for data collection. Therefore, in this way it is easier to understand that how mangers of the organization, internal and external consumers and government regulations of the enterprises affect the green supply chain management performance, how green practices affect the relationship. The data of this study collected through self-administrated questionnaires. Data were analyzed by using Smart PLS. The results of the study elaborated that all hypothesis is accepted and shows the positive influence on green supply chain management performance. Further at the end of study, the limitation and future direction for further studies is also expounded.