期刊
CURRENT ISSUES IN TOURISM
卷 23, 期 13, 页码 1575-1580出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2019.1628188
关键词
Personal values; attitudes; pro-environmental behaviour; destination loyalty; positive word-of-mouth; environmental knowledge
This study used the value-attitude-behaviour model to test the hypothesized impacts of altruistic values and attitudes on environmentally responsible behaviour and destination loyalty. The study uses tourists' environmental knowledge as a moderator in the proposed relationship. The participants were South Korean tourists visiting Jeju Island, a premier eco-destination that is experiencing a large influx of tourists. The results indicate the important role of altruistic values, attitudes, and environmental knowledge within the context of nature-based tourism. The study provides implications for managing a nature-based destination in a sustainable manner.
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