期刊
MARKETING LETTERS
卷 31, 期 1, 页码 25-29出版社
SPRINGER
DOI: 10.1007/s11002-019-09508-5
关键词
Retailing; Technology; Convenience; Brick-and-mortar; Online
类别
In spite of the growing success of the online channel, brick-and-mortar stores can continue to play a pivotal role in consumers' shopper journey. We discuss how technology can be a key enabler by allowing physical stores to offer the level of convenience consumers have become used to in the online channel.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据