期刊
TOURISM MANAGEMENT
卷 77, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2019.104022
关键词
Online authenticity; Destination brand authenticity; Destination brand; Destination website; Destination social media; Destination brand experience
资金
- Spanish Ministry of Economy, Industry, and Competitiveness [ECO2015-69103-12]
Tourists' intensive use of information and communication technologies when planning travel has forced destination marketing organizations to design online simulacra of destinations in multiple formats. We focus our study on official online destination platforms to analyze preliminary experiences with destination brands and the online perception of authenticity. Previous consumption studies have theorized that consumers' encounters with products/services are antecedents of their perceptions of authenticity. In the tourism literature, however, the link between online destination experiences and online destination authenticity constitutes a research gap. To fill that gap, we used a multimethod approach to develop a causal-predictive model by which we observed that the online destination brand experience directly affects destination brand authenticity. The findings also show that both of these constructs directly and indirectly influence users' behavioral intentions toward the destination. We examine the moderating role of various official online destination platforms to enrich the theoretical and managerial implications discussed.
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