期刊
JOURNAL OF TRAVEL RESEARCH
卷 59, 期 1, 页码 37-51出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287518821739
关键词
resident attitudes; host-tourist relations; preconceptions; biases; stereotypes
资金
- Research Grants Council of the Hong Kong Special Administrative Region, China [PolyU255017/16B]
This research proposes a measurement model to evaluate tourist stereotypes. Study 1 assesses the positive and negative tourist stereotypes that Hong Kong residents hold toward Chinese outbound tourists by connecting previous research on stereotypes from the Princeton Trilogy and from the stereotype content model. Six positive stereotypes were identified across two dimensions (i.e., Approachable: friendly, sincere, and good; and Competent: intelligent, industrious, and competent) as well as six inappropriate biases across two factors (i.e., Boastful: materialistic and loud; Rude: unreasonable, immoral, rude, and uncivilized). Study 2 provides further support for the measurement model by using an additional sample to investigate tourist self-stereotypes. Collectively, studies 1 and 2 contribute to the tourism literature by highlighting the dynamics involved in (self)-stereotyping that are relevant for destination management organizations (DMOs) and public policymakers involved in managing public perceptions of tourist stereotypes.
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