期刊
JOURNAL OF TRAVEL RESEARCH
卷 59, 期 1, 页码 69-89出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287518818915
关键词
virtual reality tourism; stimulus-organism-response theory; authentic experience; attachment; visit intention
资金
- Ministry of Education of the Republic of Korea
- National Research Foundation of Korea [NRF-2017 S1A5A8020242]
Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据