期刊
DECISION SUPPORT SYSTEMS
卷 79, 期 -, 页码 55-64出版社
ELSEVIER SCIENCE BV
DOI: 10.1016/j.dss.2015.07.012
关键词
Social commerce; Trust transfer; Community commitment; Social support
类别
资金
- National Natural Science Foundation of China [71301125, 71202120, 71231007]
- Humanities and Social Sciences Foundation of the Ministry of Education, China [13YJC630132]
- Wuhan University Academic Development Plan for Scholars
With the popularity and growth of social networking, consumers often rely on the advice and recommendations from online friends when making purchase decisions. Social commerce in this regard represents a shift in consumers' thinking from inefficient individual-based consumption decisions to collaborative sharing and social shopping. In this study, we investigate social commerce from two different but interrelated angles (i.e., social shopping and social sharing). Built on the literature of social support, commitment-trust theory, and trust transfer theory, a research model was developed and empirically examined. The findings of this study demonstrated that both emotional and informational social support significantly affected consumers' trust and community commitment, which in turn exerted profound impacts on both social shopping and social sharing intention. Trust toward members also can be transferred into trust toward community, which further led to users' community commitment Limitations and implications for both research and practice are discussed. (C) 2015 Elsevier B.V. All rights reserved.
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