期刊
JOURNAL OF BUSINESS RESEARCH
卷 112, 期 -, 页码 33-44出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2020.02.046
关键词
Sharing economy; Loyalty; p2p platforms; Quality service; Collaborative consumption
类别
资金
- Ministry of Science, Innovation and Universities of Spain [RTI2018-096279-B-I00]
Loyalty is key for sharing economy (SE) platforms, as their success depends on gaining and retaining a critical mass of users. Using a sequential design of quantitative (exploratory factor analysis) and mixed methods (qualitative comparative analysis), a sample of 208 users of SE platforms was analysed. The results indicate that loyalty is achieved at the intersection of website (app) organisation, platform responsiveness and reliability, and customer interaction with the peer service provider. Three strategies are proposed to achieve loyalty, each comprising two out of the three mentioned antecedents. Sensitivity analysis of the loyalty antecedents suggests specific customer segments (millennials versus baby boomers and males versus females).
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据