期刊
TOURISM MANAGEMENT
卷 79, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2020.104091
关键词
Survival analysis; Airbnb; Online reputation; Information asymmetry; Quality signalling
资金
- ATB (Agencia de Turisme de les Illes Baleares)
- University of the Balearic Islands
This paper analyses the determinants of listings' survival on peer-to-peer marketplaces. Working on a dataset of Airbnb listings in Ibiza, we implement survival analysis to estimate the relationship between listings' key attributes and the probability to leave the platform. In addition, we highlight the importance of user-generated content to reduce the asymmetry of information and prevent adverse selection. Results confirm that listings' characteristics, location, degree of local competition and hosts' managerial skills, significantly affect the survival chance. Moreover, we found that low quality listings (proxied by the customer rating) are intended to disappear: the reviewing system successfully signals the quality on this market and drive the market selection process.
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