The effect of different characteristics on campsite pricing: Seasonality, dimension and location effects in a mature destination

This paper analyses campsite tourism on the Costa Brava, the north eastern tourist area of Spain. Hedonic price methodology is used to explore how prices are set and the implicit valuation of some non-traded aspects. Seasonality, dimension and location are the main variables of interest. The results found for campsites are compared with hotels and second homes, the other two main types of tourist accommodation in the area. The overall picture that the results suggest is that campsites vary significantly in seasonality terms (capacity and price) depending on their quality. Campsite tourism is less sensitive to congestion. In fact, in this segment, crowded, bigger and urbanised are not to be considered handicaps to be compensated for, but rather positive aspects, valuable in themselves. This is especially clear compared to other principal types of tourist accommodation, mainly hotels. Management implications: The paper provides several aspects which are important from a management and planning perspective: - The results underline the high relevance of the price level, since camping is still perceived as a less expensive holiday choice. - Socialization is a positive indicator for consumer satisfaction and may justify higher prices. - A positive experience by socialization can increase the loyalty of campers. - Campers are sensitive to very crowded locations, however, a crowded atmosphere is accepted if it is embedded in an attractive social environment.