Exploring the relationship between servicescape, place attachment, and intention to recommend accommodations marketed through sharing economy platforms

Over the past decade, the world has witnessed the rise of the short-term accommodation rental (SAR) industry. However, customers' attachment and loyalty to SARs in which they have stayed have received little attention. this study empirically proposes an eight-factor servicescape framework and examines its impact on customers' intentions to recommend SARs via place attachment from a non-Western perspective. Findings reveal that interior decor, kitchen amenities, room view, residential density, perceived similarity, and suitable behavior of hosts exert significant impacts on place attachment dimensions. Findings provide significant insight that could help hosts retain customers by increasing their attachment to SARs.