期刊
DISCOURSE STUDIES
卷 22, 期 4, 页码 483-502出版社
SAGE PUBLICATIONS LTD
DOI: 10.1177/1461445620940051
关键词
Barrage subtitles; bullet comments; Chinese social media; cohesion; collaborative video annotation; computer-mediated communication; conversation; Danmaku; digital discourse; fan studies; multimodal discourse analysis
资金
- Chinese Scholarship Council (CSC) [201608390036]
- Spanish competitive research project 'ForVid: Video as a language learning format in and outside schools' (Ministry of Science, Innovation and Universities) [RT2018100790-B-100]
Although coherence has been widely studied in computer-mediated communication (CMC), insufficient attention has been paid to emergent multimodal forms. This study analyzes a popular commentary system on Chinese and Japanese video-sharing sites - known asdanmuordanmaku -where anonymous comments are superimposed on and scroll across the video frame. Through content and multimodal discourse analysis, we unpackdanmu-mediated communication analyzing the newest interface (on Bilibili.com), the comments, the interpersonal interactions and the unusual use of the second-person pronoun. Results show that despite the technological constraints (hidden authorship, unmarked sending date and lack of options to structure comments), users construct order in interactions through repetition,danmu-specific expressions and multimodal references, while using playful language to make fun. This study provides an up-to-date analysis on an increasingly popular CMC medium beyond well-studied social networking sites, and broadens the understanding of coherence in contemporary CMC.
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