期刊
JOURNAL OF AIR TRANSPORT MANAGEMENT
卷 87, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.jairtraman.2020.101863
关键词
Airline strategy; Crisis response; Europe; COVID-19; Pandemic; State aid
This paper analyzes airline reactions to the COVID-19 crisis in the spring months of 2020 along the typical crisis response strategies of retrenchment, persevering, innovating, and exit. Based on the content analysis of 148 news items filtered from a daily aviation industry newsletter published during the unfolding of the crisis in Europe (from January 6 to June 2), the paper specifies and differentiates European airlines' strategic responses, outlines key implications for the post COVID-19 competitive landscape, and raises attention points for managers and policy makers.
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