Interdependence of Narrative Characters: Implications for Media Theories

Affective disposition theory suggests that viewers of narratives develop dispositions toward characters through various cues, including appearance and behavior. Despite its predictive utility, the theory has yet to account for an essential component of narratives: character interdependence. Extant models treat disposition formation toward individual characters as an independent process. In the current paper, we posit that affective dispositions formed toward one character (e.g., a protagonist) are interdependent with affective dispositions formed toward others (e.g., an antagonist). We present two experimental studies that provide evidence of character interdependence. We show that dispositions toward a single character account for unique variance in dispositions toward another, and that the same character can be perceived as highly moral or immoral, depending on a comparison character. In the discussion section, we integrate our character interdependence model with extant theories to generate novel predictions for affective disposition theory and other areas of research relevant to communication.