期刊
JOURNAL OF TRAVEL & TOURISM MARKETING
卷 37, 期 6, 页码 756-772出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2020.1812468
关键词
E-commerce; online trust; website trust; hybrid travel websites; transaction-based features; review-based features; consumer-generated content; behavioral intentions
资金
- Hong Kong Polytechnic University
Since most travel websites have shifted from single-role (i.e. transaction- or review-based features) to dual-role platforms (i.e. both transaction- and review-based features), this study proposes a modified model which outlines all antecedents and consequences of customers' trust in hybrid travel websites. Survey responses provided by 610 hybrid travel website users show consumers' trust propensity, perceived company reputation, perceived website security, perceived website reliability, perceived reviewer credibility, and perceived review quality to be positive and significant predictors of trust in hybrid travel websites. The findings also show that trust is a linchpin in determining consumers' intention to purchase, follow, and recommend.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据