The Development of Marine Sports Tourism in the Context of the Experience Economy

The advent of the era of experience economy has brought new opportunities and challenges to the development of marine tourism. The full development of marine sports tourism industry based on the perspective of experience economy can significantly improve the experience and market competitiveness of marine sports tourism products, and promote the optimization of marine economy and the transformation and upgrading of Tourism industry. Based on this, this paper first analyzes the relationship between the theory of experience economy and the development of marine sports tourism. Secondly, it studies the development status and existing problems of marine sports tourism under the background of experience economy. Finally, it gives the development thought of marine sports tourism based on the perspective of experience economy.