期刊
JOURNAL OF BUSINESS RESEARCH
卷 120, 期 -, 页码 286-293出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2019.11.038
关键词
Materialism; Bandwagon luxury consumption behaviour; Brand consciousness; Luxury fashion goods
类别
The study examined influencing factors that affect Chinese consumers' attitude towards purchasing foreign luxury fashion goods online. Data were collected in mainland China. A total of 502 respondents were included. Using structural equation modelling, results indicated that materialism, brand consciousness and bandwagon luxury consumption behaviour have a significant effect on intentions to buy foreign luxury fashion products online. In addition, results show that consumer ethnocentrism moderates the relationship between materialism and intentions to buy. These findings provide insight into consumer perceptions of luxury brands and offer managerial implications for companies and marketers to develop and sustain luxury businesses in the Chinese online market.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据