期刊
STRATEGY SCIENCE
卷 5, 期 4, 页码 293-310出版社
INFORMS
DOI: 10.1287/stsc.2020.0108
关键词
diffusion; ecology; management concepts; Harvard Business Review; similarity; differentiation
类别
How does the popularity of a concept depend on how it contrasts with and complements existing concepts? We argue that being similar to existing concepts, being located in a popular domain, and being combined with similar existing concepts are important for gaining attention early on but less important and even negative for sustaining popularity. To examine this question, we focus on the rise and fall of management concepts. We analyze data on the rise and fall of keywords in the Harvard Business Review between 1922 and 2010. Multiple tests confirm our hypotheses. The implication is that lessons learned from studies of popular concepts can be misleading as guides for how to make novel concepts popular.
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