期刊
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
卷 26, 期 4, 页码 396-414出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10941665.2019.1595691
关键词
Smart tourism; smart tourism technology; smart tourism city; destination service; six A; multigroup analysis; Seoul; Busan; Jeju; South Korea
资金
- Ministry of Education of the Republic of Korea
- National Research Foundation of Korea [NRF-2016S1A3A2925146]
The study found that smart tourism technology attributes have a positive impact on smart tourism satisfaction, while there are slight differences in the relationship between destination services and service satisfaction among cities. It is suggested that customized discussions be conducted by each city to further enhance overall satisfaction.
Based on smart tourism technology attributes and destination services, we examine how the smart tourism satisfaction and service satisfaction affect the overall satisfaction of smart tourism city by using structural equation model. Results of survey from Seoul, Busan and Jeju in South Korea revealed a slight difference in destination services and service satisfaction relationship among three cities. Multigroup analysis was conducted on the commonly adopted paths. The results also suggest that, smart tourism technology attributes have a positive effect on smart tourism satisfaction in all cities. From the results, we suggest customized discussion by the cities.
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