期刊
JOURNAL OF SOCIAL ENTREPRENEURSHIP
卷 12, 期 2, 页码 197-218出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/19420676.2019.1683879
关键词
Social enterprise; online communities; value co-creation; qualitative; thematic analysis; interview; Facebook
类别
Using online communities for value co-creation in the social enterprise sector brings benefits such as increased accessibility, cost effectiveness, and resource exchange opportunities, but also presents challenges like time-consuming, budget constraints, and inadequate moderation.
Social Enterprises (SEs) have gained a considerable amount of attention during last decade in entrepreneurship sector. This paper aims to investigate the benefits and challenges associated with the use of online communities (OCs) by actors in SE sector for value co-creation. Nine semi-structured interviews were conducted with actors derived primarily from 4 Facebook OCs dedicated for SEs. Results demonstrate that the benefits of using OCs include increased accessibility, time and cost effectiveness, increased responsiveness, accessing to a network of connections, and resource exchange opportunities. However, the challenges include time-consuming, budget, lack of capacity, inadequate moderation, fragmentation of efforts, and inactivity.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据