期刊
MOBILE MEDIA & COMMUNICATION
卷 9, 期 2, 页码 177-194出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/2050157920940765
关键词
Domestication; re-domestication; WeChat; Moments; non-use; social media
This article explores the phenomenon of non-use of WeChat Moments, revealing the complex dynamics of people periodically suspending their use of the feature to re-domesticate technology. Re-domestication is a process that allows individuals to reexamine their lives and transform Moments into a beneficial tool for personal and professional well-being.
This article examines the emerging phenomenon of the non-use of WeChat Moments. Drawing upon semi-structured interviews with 21 users who used Moments for at least 6 months, then voluntarily discontinued their use of the feature, we discuss the complex dynamics of Moments use, exploring the implicit micro-behavioral process of social media practice. Countering the purported hyper-centrality of WeChat, we identified a periodic loop of use, non-use, reuse of Moments, suggesting that people suspend their use of Moments periodically to re-domesticate technology. Through the prism of the domestication approach, we argue that the re-domestication of Moments is a reboot of the whole process of domestication through four key stages: re-appropriation, re-objectification, re-incorporation, and re-conversion. Re-domestication is a process that allows people to take a retrospective look at their lives and transform Moments from a disruptive app feature into an instrumental apparatus conducive to their personal and professional well-being. By examining this process, we discuss how people use innovative ways to regain their autonomy and agency in their daily interactions with WeChat.
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