期刊
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
卷 37, 期 6, 页码 512-527出版社
TAYLOR & FRANCIS INC
DOI: 10.1080/10447318.2020.1834728
关键词
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The study found that information sensitivity and the anthropomorphism of IVA significantly impact user privacy concerns. When users need to disclose highly sensitive information, a partner IVA will trigger greater privacy concerns; while in low sensitivity information contexts, it will provide users with a greater sense of security compared to a servant IVA.
Intelligent Virtual Assistants (IVA) such as Apple Siri, Google Assistant, are increasingly being used to assist users with performing different tasks. However, their characteristics also raise user privacy concerns related to the provision of information to the IVA. Drawing upon the communication privacy management theory, two experiments were conducted to investigate the impact of information sensitivity, types of IVA (anthropomorphized versus objectified IVA), and the roles of IVA (servant versus partner) on privacy concerns and user willingness to disclose information to IVA. Study 1 showed that information sensitivity and anthropomorphism significantly impact user privacy concerns. Study 2 revealed that if highly sensitive information was required, a partner IVA would trigger greater privacy concerns, while in low sensitive information contexts, it would evoke a more secure feeling than a servant IVA. Subsequent theoretical and managerial implications of these studies are discussed accordingly.
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