期刊
JOURNAL OF BUSINESS RESEARCH
卷 122, 期 -, 页码 567-581出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2020.09.019
关键词
Disease self-management; Social networks; Social capital; Data analytics; Marketing analytics; Knowledge management
类别
This paper examines the impact of information dissemination mechanisms and user structure on the characteristics of knowledge dissemination on social networking platforms, aiming to provide support for the mental health community and decision aids for users.
Social network (SN) platforms have become ubiquitous in most countries. However, the reliability of the in-formation shared and the structural mechanisms that govern the discussions is constantly being questioned. There is a need for understanding the mechanism for information dissemination and developing decision aids that can help decipher information validity. Our context is the support provided within the mental health community where the diseases are typically chronic and the need for social and medical support is obvious. We employ an analytics approach in the context of social capital theory (SCT) to study the relationship between the structural makeup (i.e., influence) of a user and the characteristics of the knowledge disseminated on a microblogging platform. Different types of information provide various types of support to patients. This paper provides a foundational theoretical framework to create decision aids so that users can decide on relevant information for their needs.
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