相关参考文献
注意：仅列出部分参考文献，下载原文获取全部文献信息。A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Mansur Khamitov et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2020)
The role of temporal focus and self-congruence on consumer preference and willingness to pay A new scrutiny in branding strategy
Teck Ming Tan et al.
EUROPEAN JOURNAL OF MARKETING (2019)
When CSR-based identification backfires: Testing the effects of CSR-related negative publicity
Sabine Einwiller et al.
JOURNAL OF BUSINESS RESEARCH (2019)
Reclaiming the Future: Understanding Customer Forgiveness of Service Transgressions
Yelena Tsarenko et al.
JOURNAL OF SERVICE RESEARCH (2019)
Branding in the era of digital (dis)intermediation
Katrijn Gielens et al.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2019)
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan et al.
JOURNAL OF BUSINESS RESEARCH (2018)
Psychological drivers of referral reward program effectiveness
Chiara Orsingher et al.
JOURNAL OF SERVICES MARKETING (2018)
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
Deborah J. MacInnis et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2017)
Using the theory of planned behaviour to understand brand love
Sabrina M. Hegner et al.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2017)
Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes
Zaid Mohammad Ibrahim Obeidat et al.
PSYCHOLOGY & MARKETING (2017)
Determinants of negative word-of-mouth communication using social networking sites
M. S. Balaji et al.
INFORMATION & MANAGEMENT (2016)
I value justice, but we value relationships: Self-construal effects on post-transgression consumer forgiveness
Jayati Sinha et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2016)
Customer forgiveness following service failures
Jeff Joireman et al.
CURRENT OPINION IN PSYCHOLOGY (2016)
Betray My Trust, Shame on Me: Shame, Dissociation, Fear, and Betrayal Trauma
Melissa G. Platt et al.
PSYCHOLOGICAL TRAUMA-THEORY RESEARCH PRACTICE AND POLICY (2015)
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
Sarah G. Moore
JOURNAL OF CONSUMER RESEARCH (2015)
Things Fall Apart: The Dynamics of Brand Audience Dissipation
Marie-Agnes Parmentier et al.
JOURNAL OF CONSUMER RESEARCH (2015)
Self-Affirmations Provide a Broader Perspective on Self-Threat
Clayton R. Critcher et al.
PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN (2015)
Examining perceived betrayal, desire for revenge and avoidance, and the moderating effect of relational benefits
Jin-Soo Lee et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2013)
The Role of Metaperception on the Effectiveness of Referral Reward Programs
Jochen Wirtz et al.
JOURNAL OF SERVICE RESEARCH (2013)
The nature of an apology: An experimental study on how to apologize after a service failure
Holger Roschk et al.
MARKETING LETTERS (2013)
Looking into the Future: A Match between Self-View and Temporal Distance
Gerri Spassova et al.
JOURNAL OF CONSUMER RESEARCH (2013)
Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior
Sebastian Schmalz et al.
PSYCHOLOGY & MARKETING (2012)
A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions
Allison R. Johnson et al.
JOURNAL OF CONSUMER RESEARCH (2011)
Our possessions, our selves: Domains of self-worth and the possession-self link
Rosellina Ferraro et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2011)
Approaches to and Outcomes of Dyadic Interview Analysis
Zvi Eisikovits et al.
QUALITATIVE HEALTH RESEARCH (2010)
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park et al.
JOURNAL OF MARKETING (2010)
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Xinshu Zhao et al.
JOURNAL OF CONSUMER RESEARCH (2010)
Betrayal: A psychological analysis
S. Rachman
BEHAVIOUR RESEARCH AND THERAPY (2010)
When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Yany Gregoire et al.
JOURNAL OF MARKETING (2009)
Satisfaction with service recovery: Perceived justice and emotional responses
Ana Belen del Rio-Lanza et al.
JOURNAL OF BUSINESS RESEARCH (2009)
Luxury brand marketing - The experience is everything!
Glyn Atwal et al.
JOURNAL OF BRAND MANAGEMENT (2009)
Reprisal, retribution and requital: Investigating customer retaliation
Venessa Funches et al.
JOURNAL OF BUSINESS RESEARCH (2009)
Trust, Faith, and Betrayal: Insights from Management for the Wise Believer
Cam Caldwell et al.
JOURNAL OF BUSINESS ETHICS (2009)
Customer betrayal and retaliation: when your best customers become your worst enemies
Yany Gregoire et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2008)
Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay
C Homburg et al.
JOURNAL OF MARKETING (2005)
Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services
M Zeelenberg et al.
JOURNAL OF BUSINESS RESEARCH (2004)
How brand reputation affects the advertising-brand equity link
A Chaudhuri
JOURNAL OF ADVERTISING RESEARCH (2002)
Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions
JG Maxham
JOURNAL OF BUSINESS RESEARCH (2001)
On bad decisions and disconfirmed expectancies: The psychology of regret and disappointment
M Zeelenberg et al.
COGNITION & EMOTION (2000)
分享论文
