期刊
JOURNAL OF BUSINESS RESEARCH
卷 122, 期 -, 页码 353-361出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2020.09.007
关键词
Value creation; Business model themes; Business model evolution; Industry evolution; Market entry
类别
This study proposes a conceptual framework to examine value creation through the evolution of business model themes. By critically assessing the literature on business models, business model themes, and their evolution, it is highlighted that business model themes are typically theorized as static. Instead, the presented framework characterizes business models and the business model themes of value creation as co-evolving within an evolving industry.
A conceptual framework is proposed to examine value creation through the evolution of business model themes. A critical assessment of the literature on business models, business model themes, and their evolution is presented. This assessment highlights the fact that business model themes are typically theorized as being static. Instead, the framework presented here characterizes business models and the business model themes of value creation as co-evolving within an evolving industry. The framework provides a set of propositions that specify how firms can create value by entering an industry, reacting to imitators, and co-evolving with product market strategies and with environmental factors. This study contributes to the literature on value creation through business model themes.
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