相关参考文献
注意:仅列出部分参考文献,下载原文获取全部文献信息。Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time
Gabriela N. Tonietto et al.
JOURNAL OF MARKETING (2021)
Consumers and Artificial Intelligence: An Experiential Perspective
Stefano Puntoni et al.
JOURNAL OF MARKETING (2021)
Marketing Agility: The Concept, Antecedents, and a Research Agenda
Kartik Kalaignanam et al.
JOURNAL OF MARKETING (2021)
Inefficiencies in Digital Advertising Markets
Brett R. Gordon et al.
JOURNAL OF MARKETING (2021)
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
Tony Haitao Cui et al.
JOURNAL OF MARKETING (2021)
The Polarity of Online Reviews: Prevalence, Drivers and Implications
Verena Schoenmueller et al.
JOURNAL OF MARKETING RESEARCH (2020)
Uniting the Tribes: Using Text for Marketing Insight
Jonah Berger et al.
JOURNAL OF MARKETING (2020)
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model
Ning Zhong et al.
MARKETING SCIENCE (2020)
Visual Listening In: Extracting Brand Image Portrayed on Social Media
Liu Liu et al.
MARKETING SCIENCE (2020)
Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads
Anja Lambrecht et al.
MANAGEMENT SCIENCE (2019)
Detecting personality and emotion traits in crowds from video sequences
Rodolfo Migon Favaretto et al.
MACHINE VISION AND APPLICATIONS (2019)
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
Yulia Nevskaya et al.
JOURNAL OF MARKETING RESEARCH (2019)
Test & Roll: Profit-Maximizing A/B Tests
Elea McDonnell Feit et al.
MARKETING SCIENCE (2019)
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
Grant Packard et al.
JOURNAL OF MARKETING RESEARCH (2018)
Trend spotting: Using text analysis to model market dynamics
Jameson Watts
INTERNATIONAL JOURNAL OF MARKET RESEARCH (2018)
Video Content Marketing: The Making of Clips
Xuan Liu et al.
JOURNAL OF MARKETING (2018)
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
V. Kumar
JOURNAL OF MARKETING (2018)
Retention Futility: Targeting High-Risk Customers Might Be Ineffective
Eva Ascarza
JOURNAL OF MARKETING RESEARCH (2018)
Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations
Ryan Dew et al.
MARKETING SCIENCE (2018)
Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management
Miguel Godinho de Matos et al.
MARKETING SCIENCE (2018)
Using Big Data as a window into consumers' psychology
Sandra C. Matz et al.
CURRENT OPINION IN BEHAVIORAL SCIENCES (2017)
Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
Eva Ascarza et al.
JOURNAL OF MARKETING RESEARCH (2017)
Deep Visual Attributes vs. Hand-Crafted Audio Features on Multidomain Speech Emotion Recognition
Michalis Papakostas et al.
COMPUTATION (2017)
Predicting Mobile Advertising Response Using Consumer Colocation Networks
Peter Pal Zubcsek et al.
JOURNAL OF MARKETING (2017)
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Daniel M. McCarthy et al.
JOURNAL OF MARKETING (2017)
Understanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon et al.
JOURNAL OF MARKETING (2016)
Demonstrating the Value of Marketing
Dominique M. Hanssens et al.
JOURNAL OF MARKETING (2016)
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
Vinod Venkatraman et al.
JOURNAL OF MARKETING RESEARCH (2015)
Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products
Rumen Pozharliev et al.
JOURNAL OF MARKETING RESEARCH (2015)
The Squeaky Wheel Gets the Grease-An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
Liye Ma et al.
MARKETING SCIENCE (2015)
Leveraging Trends in Online Searches for Product Features in Market Response Modeling
Rex Yuxing Du et al.
JOURNAL OF MARKETING (2015)
Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice
David A. Schweidel et al.
JOURNAL OF MARKETING RESEARCH (2014)
A Theory for Market Growth or Decline
Steven M. Shugan et al.
MARKETING SCIENCE (2014)
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
Hongshuang (Alice) Li et al.
JOURNAL OF MARKETING RESEARCH (2014)
The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations
Xinlei (Jack) Chen et al.
JOURNAL OF MARKETING RESEARCH (2013)
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
Stephan Ludwig et al.
JOURNAL OF MARKETING (2013)
Targeted Campaign Appeals and the Value of Ambiguity
Eitan D. Hersh et al.
JOURNAL OF POLITICS (2013)
A Joint Model of Usage and Churn in Contractual Settings
Eva Ascarza et al.
MARKETING SCIENCE (2013)
Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem
Yuxin Chen et al.
JOURNAL OF MARKETING RESEARCH (2012)
Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data
Yaniv Dover et al.
MARKETING SCIENCE (2012)
Quantitative Trendspotting
Rex Yuxing Du et al.
JOURNAL OF MARKETING RESEARCH (2012)
Mine Your Own Business: Market-Structure Surveillance Through Text Mining
Oded Netzer et al.
MARKETING SCIENCE (2012)
Online Product Opinions: Incidence, Evaluation, and Evolution
Wendy W. Moe et al.
MARKETING SCIENCE (2012)
Customer Influence Value and Purchase Acceleration in New Product Diffusion
Teck-Hua Ho et al.
MARKETING SCIENCE (2012)
The Power of Voice: Managerial Affective States and Future Firm Performance
William J. Mayew et al.
JOURNAL OF FINANCE (2012)
Portfolio Dynamics for Customers of a Multiservice Provider
David A. Schweidel et al.
MANAGEMENT SCIENCE (2011)
THE SECRET LIFE OF PRONOUNS
James W. Pennebaker
NEW SCIENTIST (2011)
Quantitative Analysis of Culture Using Millions of Digitized Books
Jean-Baptiste Michel et al.
SCIENCE (2011)
Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
Michael Braun et al.
MARKETING SCIENCE (2011)
Opinion Leadership and Social Contagion in New Product Diffusion
Raghuram Iyengar et al.
MARKETING SCIENCE (2011)
Modeling Customer Lifetimes with Multiple Causes of Churn
Michael Braun et al.
MARKETING SCIENCE (2011)
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
Jiwoong Shin et al.
MARKETING SCIENCE (2010)
Metrics-When and Why Nonaveraging Statistics Work
Steven M. Shugan et al.
MANAGEMENT SCIENCE (2009)
How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Andres Musalem et al.
MARKETING SCIENCE (2009)
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
Michael Trusov et al.
JOURNAL OF MARKETING (2009)
Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?
Peter N. Golder et al.
MARKETING SCIENCE (2009)
A hidden Markov model of customer relationship dynamics
Oded Netzer et al.
MARKETING SCIENCE (2008)
Neighborhood effects and trial on the Internet: Evidence from online grocery retailing
David R. Bell et al.
QME-QUANTITATIVE MARKETING AND ECONOMICS (2007)
Estimating promotion response when competitive promotions are unobservable
Sangkil Moon et al.
JOURNAL OF MARKETING RESEARCH (2007)
Bagging and boosting classification trees to predict churn
A Lemmens et al.
JOURNAL OF MARKETING RESEARCH (2006)
Customer acquisition promotions and customer asset value
M Lewis
JOURNAL OF MARKETING RESEARCH (2006)
Household life cycles and lifestyles in the United States
RY Du et al.
JOURNAL OF MARKETING RESEARCH (2006)
A customer relationship management roadmap: What is known, potential pitfalls, and where to go
W Boulding et al.
JOURNAL OF MARKETING (2005)
Attention capture and transfer in advertising: Brand, pictorial, and text-size effects
R Pieters et al.
JOURNAL OF MARKETING (2004)
k-anonymity:: A model for protecting privacy
L Sweeney
INTERNATIONAL JOURNAL OF UNCERTAINTY FUZZINESS AND KNOWLEDGE-BASED SYSTEMS (2002)
Whose culture matters? Near-market knowledge and its impact on foreign market entry timing
D Mitra et al.
JOURNAL OF MARKETING RESEARCH (2002)