4.6 Article

Capturing Marketing Information to Fuel Growth

相关参考文献

注意:仅列出部分参考文献,下载原文获取全部文献信息。
Article Business

Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time

Gabriela N. Tonietto et al.

Summary: This research examines the effects of generating content during ongoing experiences, finding that it increases feelings of immersion, speeds up the feeling of time passing, and enhances enjoyment of the experience. The studies show these effects across various experiences both inside and outside the lab, including different durations and types of content. Additionally, the research suggests that consumers incentivized or motivated by social norms to generate content can reap the same experiential benefits as those who create content organically.

JOURNAL OF MARKETING (2021)

Article Business

Consumers and Artificial Intelligence: An Experiential Perspective

Stefano Puntoni et al.

Summary: Artificial intelligence can provide important benefits to consumers, but may also present social and individual challenges when deployed. This research aims to explore the costs consumers may experience in their interactions with AI, identifying four types of consumer experiences and discussing policy and managerial avenues to address potential issues.

JOURNAL OF MARKETING (2021)

Article Business

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kartik Kalaignanam et al.

Summary: Agile marketing emphasizes rapidly adjusting decisions to adapt to market changes, facing challenges such as brand consistency and data privacy management; antecedents of marketing agility include organizational, team, marketing leadership, and employee levels.

JOURNAL OF MARKETING (2021)

Article Business

Inefficiencies in Digital Advertising Markets

Brett R. Gordon et al.

Summary: Digital advertising markets are growing rapidly and facing increased scrutiny. This article explores four market inefficiencies: ad effect measurement, frictions between advertising channel members, ad blocking, and ad fraud. While these issues are not unique to digital advertising, they present unique challenges in this market.

JOURNAL OF MARKETING (2021)

Article Business

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Tony Haitao Cui et al.

Summary: This article examines the three main challenges facing omnichannel marketing and suggests machine learning and blockchain as potential solutions. These challenges are exacerbated in a digital omnichannel environment, presenting new opportunities and challenges for firms.

JOURNAL OF MARKETING (2021)

Article Business

Managing Churn to Maximize Profits

Aurelie Lemmens et al.

MARKETING SCIENCE (2020)

Article Business

The Polarity of Online Reviews: Prevalence, Drivers and Implications

Verena Schoenmueller et al.

JOURNAL OF MARKETING RESEARCH (2020)

Article Business

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger et al.

JOURNAL OF MARKETING (2020)

Article Computer Science, Artificial Intelligence

Detecting personality and emotion traits in crowds from video sequences

Rodolfo Migon Favaretto et al.

MACHINE VISION AND APPLICATIONS (2019)

Article Business

Test & Roll: Profit-Maximizing A/B Tests

Elea McDonnell Feit et al.

MARKETING SCIENCE (2019)

Article Business

(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions

Grant Packard et al.

JOURNAL OF MARKETING RESEARCH (2018)

Article Business

Trend spotting: Using text analysis to model market dynamics

Jameson Watts

INTERNATIONAL JOURNAL OF MARKET RESEARCH (2018)

Article Business

Video Content Marketing: The Making of Clips

Xuan Liu et al.

JOURNAL OF MARKETING (2018)

Article Business

Retention Futility: Targeting High-Risk Customers Might Be Ineffective

Eva Ascarza

JOURNAL OF MARKETING RESEARCH (2018)

Review Behavioral Sciences

Using Big Data as a window into consumers' psychology

Sandra C. Matz et al.

CURRENT OPINION IN BEHAVIORAL SCIENCES (2017)

Article Business

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns

Eva Ascarza et al.

JOURNAL OF MARKETING RESEARCH (2017)

Article Mathematics, Interdisciplinary Applications

Deep Visual Attributes vs. Hand-Crafted Audio Features on Multidomain Speech Emotion Recognition

Michalis Papakostas et al.

COMPUTATION (2017)

Article Business

Predicting Mobile Advertising Response Using Consumer Colocation Networks

Peter Pal Zubcsek et al.

JOURNAL OF MARKETING (2017)

Article Business

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Daniel M. McCarthy et al.

JOURNAL OF MARKETING (2017)

Article Business

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon et al.

JOURNAL OF MARKETING (2016)

Article Business

Demonstrating the Value of Marketing

Dominique M. Hanssens et al.

JOURNAL OF MARKETING (2016)

Article Business

Harbingers of Failure

Eric Anderson et al.

JOURNAL OF MARKETING RESEARCH (2015)

Article Business

Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

David A. Schweidel et al.

JOURNAL OF MARKETING RESEARCH (2014)

Article Business

A Theory for Market Growth or Decline

Steven M. Shugan et al.

MARKETING SCIENCE (2014)

Article Business

The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations

Xinlei (Jack) Chen et al.

JOURNAL OF MARKETING RESEARCH (2013)

Article Political Science

Targeted Campaign Appeals and the Value of Ambiguity

Eitan D. Hersh et al.

JOURNAL OF POLITICS (2013)

Article Business

A Joint Model of Usage and Churn in Contractual Settings

Eva Ascarza et al.

MARKETING SCIENCE (2013)

Article Business

Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem

Yuxin Chen et al.

JOURNAL OF MARKETING RESEARCH (2012)

Article Business

Quantitative Trendspotting

Rex Yuxing Du et al.

JOURNAL OF MARKETING RESEARCH (2012)

Article Business

Mine Your Own Business: Market-Structure Surveillance Through Text Mining

Oded Netzer et al.

MARKETING SCIENCE (2012)

Article Business

Online Product Opinions: Incidence, Evaluation, and Evolution

Wendy W. Moe et al.

MARKETING SCIENCE (2012)

Article Business, Finance

The Power of Voice: Managerial Affective States and Future Firm Performance

William J. Mayew et al.

JOURNAL OF FINANCE (2012)

Article Management

Portfolio Dynamics for Customers of a Multiservice Provider

David A. Schweidel et al.

MANAGEMENT SCIENCE (2011)

Article Multidisciplinary Sciences

THE SECRET LIFE OF PRONOUNS

James W. Pennebaker

NEW SCIENTIST (2011)

Article Multidisciplinary Sciences

Quantitative Analysis of Culture Using Millions of Digitized Books

Jean-Baptiste Michel et al.

SCIENCE (2011)

Article Business

Opinion Leadership and Social Contagion in New Product Diffusion

Raghuram Iyengar et al.

MARKETING SCIENCE (2011)

Article Business

Modeling Customer Lifetimes with Multiple Causes of Churn

Michael Braun et al.

MARKETING SCIENCE (2011)

Article Management

Metrics-When and Why Nonaveraging Statistics Work

Steven M. Shugan et al.

MANAGEMENT SCIENCE (2009)

Article Business

Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?

Peter N. Golder et al.

MARKETING SCIENCE (2009)

Article Business

A hidden Markov model of customer relationship dynamics

Oded Netzer et al.

MARKETING SCIENCE (2008)

Article Business

Online Auction Demand

Song Yao et al.

MARKETING SCIENCE (2008)

Article Business

Neighborhood effects and trial on the Internet: Evidence from online grocery retailing

David R. Bell et al.

QME-QUANTITATIVE MARKETING AND ECONOMICS (2007)

Article Business

Estimating promotion response when competitive promotions are unobservable

Sangkil Moon et al.

JOURNAL OF MARKETING RESEARCH (2007)

Article Business

Bagging and boosting classification trees to predict churn

A Lemmens et al.

JOURNAL OF MARKETING RESEARCH (2006)

Article Business

Customer acquisition promotions and customer asset value

M Lewis

JOURNAL OF MARKETING RESEARCH (2006)

Article Business

Household life cycles and lifestyles in the United States

RY Du et al.

JOURNAL OF MARKETING RESEARCH (2006)

Article Management

Bertrand supertraps

LMB Cabral et al.

MANAGEMENT SCIENCE (2005)

Article Business

Valuing customers

S Gupta et al.

JOURNAL OF MARKETING RESEARCH (2004)

Article Computer Science, Artificial Intelligence

k-anonymity:: A model for protecting privacy

L Sweeney

INTERNATIONAL JOURNAL OF UNCERTAINTY FUZZINESS AND KNOWLEDGE-BASED SYSTEMS (2002)