期刊
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
卷 92, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2020.102717
关键词
Perception of shock of disaster (coronavirus pandemic); COVID-19; Belief; Anticipated emotion; Future desire; Perceived health risk; Lockdown restriction
This study examines the impact of the coronavirus pandemic on the hospitality industry, highlighting the importance of supporting consumers' self-protection behavior and adoptive beliefs, as well as enhancing localization strategies.
As the new coronavirus (COVID-19) spreads globally, the hospitality industry is at the heart of implementing social distancing, a measure demonstrated to be effective in flattening the epidemic curve. Informed by the perceived risk theory, this research examines how the customer's perception of the shock of the coronavirus pandemic impacts on their beliefs, and how their beliefs could influence their anticipated emotions (negative and positive) which could affect their future desire towards visiting restaurants. Structural equation modelling was used to understand the research constructs' associations. This study provides two key suggestions: (i) that the hospitality industry is built on trust from their customers by supporting and resourcing consumers' selfprotection behaviour and adoptive belief, and (ii) that the economic influence and the continuous uncertainty and transformation of the restaurant business need the enhancement of localisation strategies, practices and performance.
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