Users' ethical perceptions of social media research: Conceptualisation and measurement

The study examines users' ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure involving two studies. Five ethical dimensions are identified in study one, anonymity and ownership, exploitation, permission, vulnerable groups, and control. The dimensionality of the measure is validated in study two, while construct validity is tested. Overall, the findings of both studies indicate that the developed measure possesses good psychometric properties; thus, fully capturing ethical dimensions of social media research and offering significant theoretical and practical contributions. This line of research has implications for varied stakeholders, including social media analysts and organisations engaging in social media research practices.

Automated summary

The study identifies five ethical dimensions in social media research and validates the measure's dimensionality and construct validity through two studies. The findings suggest that the developed measure has good psychometric properties and offers significant theoretical and practical contributions to understanding the ethical dimensions of social media research.