期刊
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
卷 93, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2020.102758
关键词
Drone food delivery services; COVID-19; Contactless services; Perceived innovativeness; Theory of planned behavior
资金
- Youngsan University Research Fund of 2020
This study found that perceived innovativeness positively affects attitude; attitude, subjective norm, and perceived behavioral control positively influence behavioral intentions; and the outbreak of COVID-19 played a moderating role in the relationship between attitude and behavioral intentions.
This study aims to identify how behavioral intentions are formed in the context of drone food delivery services using the moderating role before and after the outbreak of COVID-19. A conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19. The data analysis results showed that perceived innovativeness positively affects attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have a positive influence on behavioral intentions. Lastly, the outbreak of COVID-19 played a moderating role in the relationship between the attitude and behavioral intentions.
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